Patrick Campbell, Co-founder & CEO of ProfitWell, and Deputy COO, Craig Harris, talk about pricing, packaging, and the role of freemium. Continue reading How Two Companies Approached Pricing & Packaging
Madhavan Ramanujam literally wrote the book on monetizing innovation. Continue reading Interview with the Pricing Expert: Madhavan Ramanujam
I am pleasantly surprised by “Monetizing Innovation: How smart companies design the product around the price.” The authors, Madhavan Ramanujam and Georg Tacke, are not paid consultants – at least not anymore… Continue reading Book Review: Monetizing Innovation: How smart companies design the product around the price, by Ramanujam and Tacke
The book serves its purpose well. It is the second edition to Marty Cagan’s first book INSPIRED, and it covers a lot of material. It will not serve as a reference book with answers to your endless questions, but it will serve as a jumping off point and point you in the right direction.
Continue reading Book Review: INSPIRED: How to Create Tech Products Customers Love, by Marty Cagan, 2nd Edition
Buyer interviews are the best way to learn about your market and validate your product ideas. Done well, buyer interviews can help you prioritize new features, hone your pricing and positioning, and… Continue reading Getting Started with Buyer Interviews