Jonathan Duch

Leading the vision, roadmap, and execution of Wayfair’s internal self-service Martech platform responsible for billions of customer communications across email and push channels.

• Integrated three independent systems into a unified platform, enabling real-time personalization and improved customer understanding.
• Reduced campaign creation time by 42%, saving approximately 2,800 operational hours annually.
• Reduced onboarding time for new users by 50% through documentation and structured onboarding curriculum.
• Reduced critical platform incidents by 80% year-over-year.
• Standardized engineering planning and forecasting methods to improve delivery predictability and execution velocity.

Led integrations and market releases across customer data and marketing platforms while launching the organization’s first alpha and beta programs.

• Delivered enterprise integrations for Fortune 1000 customers including Hilton, Williams Sonoma, and Roku.
• Introduced structured early-adopter programs to improve product-market feedback loops.
• Presented platform demonstrations and thought leadership sessions to audiences exceeding 1,000 attendees.

Directed the release and positioning of the Monetate Intelligent Personalization Engine, a machine-learning driven testing and personalization platform.

• Led early adopter engagement programs supporting a successful market launch.
• Produced white papers, case studies, webinars, and customer research shaping go-to-market strategy.

Built experience across product delivery, solutions consulting, startup operations, international expansion, and enterprise software implementation.

• Helped establish ExactTarget’s German office and services organization.
• Delivered more than 65 enterprise software implementations across Europe and North America.
• Co-founded SMSGoGo, an SMS software startup serving the Philippine market.
• Awarded ExactTarget’s 2011 Services Employee of the Year.