Product Leadership · AI · Martech · Systems Thinking
Jonathan Duch
Product leader focused on customer experience, scalable systems,
AI-enabled workflows, operational clarity, and modern marketing
technology.
Profile
Strategic and forward-thinking product leader recognized for
developing metric-driven product vision & strategy, driving product
growth, and delivering exceptional customer experience.
Integrity-based leader skilled in building and leading global
cross-functional product teams to maximize revenue.
Thought leader regularly presenting, speaking, and promoting
product awareness at conferences and industry engagements. Built
and scaled multiple 0 → 1 products in the customer communication
and CRM marketing space.
Experience
Product Results Delivered
Charged with leading product vision, strategy, and execution for
Wayfair's internal, self-service martech platform delivering
billions of B2C and B2B emails, push, and SMS messages driving
+$1B in revenue annually.
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Developed team's first 3-year, metric-led product vision and
strategy aligning product, engineering, stakeholders, and
executives on long-term business outcomes.
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Accomplished 80%+ SMS list growth, 6%+ push list growth,
increased revenue per visit by 10%+, and reduced critical
incidents by 80% YoY.
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Led PM adoption of agentic AI and developed 12+ AI agents
supporting data analysis, user support, and campaign
automation.
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Led two end-to-end application redesigns decreasing campaign
creation time by 42% and saving users 2.8K hours annually.
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Reduced onboarding time by 50% while increasing core feature
documentation from 10% to 100%.
Led integrations across Cheetah Digital platforms including the
CDP, alpha/beta programs, data connectors, ad tech integrations,
Adobe Experience Manager, and webhook infrastructure.
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Built a 0 → 1 integration framework and onboarded first
large-scale enterprise customers.
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Met/exceeded project and delivery deadlines for Fortune 1000 customers including Hilton, Williams Sonoma, and Roku.
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Strengthened industry thought leadership through conference
presentations and public speaking engagements.
Charged with leading the release and marketing of Monetate’s new
platform — the Monetate Intelligent Personalization Engine, a
machine-learning web content testing model.
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Spearheaded customer engagements for the early adopter program
resulting in valuable customer references, credibility, and a
successful market launch.
Director, Solutions Consulting
Hired, onboarded, oversaw, and developed the North American solutions consulting team. Created compensation plans, territories, and performance metrics. Achieved on-target earnings; promoted from director of solutions consulting to director of product marketing.
Earlier Career
Foundations across SaaS, startups, and professional services.
Directed technical sales discovery, customized demonstrations,
and prospect engagement supporting SaaS product growth.
Co-founded an SMS software startup serving the Philippine market,
overseeing company vision, acquisition, delivery, QA, and
release cycles.
- Led company from ideation to implementation.
- Closed first 4 sales deals in the Philippine market.
- Sold company to our largest client.
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Successfully developed and delivered more than 65 enterprise
solutions for clients including Microsoft, KLM, The Guardian,
Marks & Spencer, and Groupon.
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Hired and led the first professional services team in Munich,
Germany.
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Awarded the Services Employee of the Year award across all
global offices.
Capabilities
Areas of focus.
Product Vision & Strategy
Roadmap Planning & Execution
0 → 1 Product Development
Go-To-Market Strategy
Global Team Leadership
AI Workflow Automation
Product Marketing
Cross-Functional Collaboration
Customer Communications Platforms
Operational Streamlining
Education
Education & Professional Development
Indiana University
Bachelor of Arts in Economics & Political Science
Pragmatic Institute
Pragmatic Marketing — Build, Focus, Foundations