Product Leadership · Martech · Systems Thinking
Jonathan Duch
Product leader focused on scalable systems, customer experience,
operational clarity, and the intersection of marketing technology
and organizational execution.
Overview
Strategic and forward-thinking product leader recognized for
developing outcome-driven product strategy, streamlining complex
systems, and leading cross-functional organizations through growth,
transformation, and execution.
Over the past two decades, Jonathan has led product initiatives
across enterprise SaaS, marketing technology, personalization,
customer data platforms, messaging infrastructure, and professional
services organizations. His work consistently focuses on making
complicated systems understandable, scalable, and useful.
Experience
Building systems that scale with people.
Leading the vision, roadmap, and execution of Wayfair’s internal
self-service Martech platform responsible for billions of customer
communications across email and push channels.
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Integrated three independent systems into a unified platform,
enabling real-time personalization and improved customer
understanding.
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Reduced campaign creation time by 42%, saving approximately
2,800 operational hours annually.
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Reduced onboarding time for new users by 50% through
documentation and structured onboarding curriculum.
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Reduced critical platform incidents by 80% year-over-year.
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Standardized engineering planning and forecasting methods to
improve delivery predictability and execution velocity.
Led integrations and market releases across customer data and
marketing platforms while launching the organization’s first
alpha and beta programs.
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Delivered enterprise integrations for Fortune 1000 customers
including Hilton, Williams Sonoma, and Roku.
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Introduced structured early-adopter programs to improve
product-market feedback loops.
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Presented platform demonstrations and thought leadership
sessions to audiences exceeding 1,000 attendees.
Directed the release and positioning of the Monetate Intelligent
Personalization Engine, a machine-learning driven testing and
personalization platform.
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Led early adopter engagement programs supporting a successful
market launch.
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Produced white papers, case studies, webinars, and customer
research shaping go-to-market strategy.
Built experience across product delivery, solutions consulting,
startup operations, international expansion, and enterprise
software implementation.
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Helped establish ExactTarget’s German office and services
organization.
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Delivered more than 65 enterprise software implementations
across Europe and North America.
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Co-founded SMSGoGo, an SMS software startup serving the
Philippine market.
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Awarded ExactTarget’s 2011 Services Employee of the Year.
Capabilities
Areas of focus.
Product Strategy & Roadmaps
Marketing Technology Platforms
Cross-Functional Leadership
Enterprise SaaS
Operational Streamlining
Customer Experience
Global Team Leadership
Product Marketing
Platform Integrations
User Experience Optimization
Education
Education & Professional Development
Indiana University
Bachelor of Arts in Economics & Political Science
Pragmatic Institute
Pragmatic Marketing — Build, Focus, Foundations