Book Review: Monetizing Innovation: How smart companies design the product around the price, by Ramanujam and Tacke

I am pleasantly surprised by “Monetizing Innovation: How smart companies design the product around the price.” The authors, Madhavan Ramanujam and Georg Tacke, are not paid consultants – at least not anymore… Continue reading Book Review: Monetizing Innovation: How smart companies design the product around the price, by Ramanujam and Tacke

Continue reading Book Review: Monetizing Innovation: How smart companies design the product around the price, by Ramanujam and Tacke