Minimal Viable Product (MVP) is a common term these days. In an Agile development world, the idea is to build the fewest features possible before you solicit customer feedback. Don’t spend money and time building things customers may not want. Build less. Validate more. Then build what you know (have evidence for) will sell. MVP is a great idea…in concept. The problem with MVPs is … Continue reading The Problem with MVPs
Buyer interviews are the best way to learn about your market and validate your product ideas. Done well, buyer interviews can help you prioritize new features, hone your pricing and positioning, and… Continue reading Getting Started with Buyer Interviews
I am constantly surprised by how many companies no longer talk to their customers. If they do, it is seldom the Product Team doing it. It is Customer Support or Services. Case and point, a few years ago… Continue reading You can build anything you want. Nobody has to buy it.