My name is Jonathan Duch (pronounced “Duke”). I love software and have spent the better part of my career in B2B Software-as-a-Service.
Over the years I have come to recognize two indisputable facts: 1) building great software is hard, and 2) building great software that people want to buy is even harder.
I have dedicated my career to building software that sells. I am passionate about it.
This blog is where I share the lessons I have learned and the principles that have worked for me. Hopefully, you will learn something useful from it.